How Brand Marketers Increase Loyalty and Reach

Sponsored News - Did you know that advertisers spend more than $400 billion in the United States to help influence consumers and businesses to purchase goods and services; promote brands and causes, and take action?
Although an advertising jingle may stick in your head, it's a company's logo and brand promise imprinted on your favorite pen, USB drive or travel mug that serves as a daily reminder of a company that is often kept and used for years.
Decades of data show that promotional products are among the most effective forms of advertising. In a 1992 intercept study of travelers at New York's La Guardia Airport, travelers pulled out logoed pens and key rings from their pockets and purses, and recalled how they came to own the products. These findings have been confirmed in several similar studies conducted for the promotional product industry's trade association, Promotional Products Association International (PPAI), most recently with a follow-up intercept airport study in 2012.

This year, PPAI studied how marketing decision-makers view and purchase promotional products. Among the key findings: The most important features of promotional products are their ability to promote loyalty (83 percent), reach targets efficiently (80 percent) and appeal to audiences (78 percent).
Other notable survey findings:
* At least 4 in 10 companies have a promotional products budget of $50,000 or more.
* Seventy-two percent of buyers have a promotional products budget of at least 20 percent of their total budget.
* Sixty-five percent consider promotional products effective.
* Usefulness (80 percent), ability to relate to industry-specific themes (71 percent) and uniqueness (69 percent) are the most desired features in promotional products.
* Buyers cite promotional products as most often used in conjunction with social media (72 percent), email marketing (60 percent), online advertising (58 percent) and sales promotions (54 percent).
* More than a third consider promotional products more effective than product samples, social media and sales promotions.
* Half of buyers predict their purchase of promotional products will increase substantially in the next 12 months. Only 3 percent expect to decrease their buys.

Read More >>> http://about.newsusa.com/article/how-brand-marketers-increase-loyalty-and-reach.aspx

Yana Mazurkevich Photos

Preparing 21st Century Enterprises for Success in the Digital Age

It is no longer a brave new world for businesses. The digital age is here, and if experts are to be believed, businesses that have not already embraced this opportunity, risk joining those companies that refuse to adapt, and consequently are rapidly losing customers and revenue.
Consider this: according to the statistical website multpl.com, during 2015, S&P 500 companies as a group lost 3 percent in sales and 15 percent in earnings. At the same time, "Unicorn" private sectors companies, which are valued at more than $1 billion, including organizations such as Uber and Airbnb, are transforming the global business landscape in the digital age and quickly stepping over the old guard.

So what do the likes of Snapchat and Pinterest have that other companies do not? According to HCL Technologies, a leading global IT services company, technology is at the core of these forward-looking enterprises and there are four distinct characteristics that these companies embrace:

* Experience-Centric. These companies strive to offer the consumers a unified experience.

* Service-Oriented. These companies change the operating model to focus on customer experience.

* Agile & Lean. These companies optimize their size for fast-paced maneuvers.

* Ecosystem-Driven. These companies collaborate to extend the ecosystem beyond the enterprise.
"Going forward -- with the disruptions in the business landscape due to digitalization, new age business models and technologies -- the thinking of 'business as usual' and expecting to succeed needs a change," cautions C. Vijay Kumar, President, Global Infrastructure Services, HCL Technologies. "An enterprise can no longer operate in isolation."
Instead, says Kumar, an enterprise has to look at a holistic business model transformation, overhauling its business functions and operations for a unified experience. A business must hyper-focus on services and collaborate across the entire ecosystem for success.

While there is no blueprint for success, Kumar believes HCL can help guide companies through digital transformation and ultimately be successful through 3rd-generation, IT-outsourcing partnerships. HCL defines this as Next-Gen IT & Operations, and is uniquely positioned to offer integrated transformation services across applications and infrastructure, while adding the unique elements of hybrid cloud and DryICE, HCL's 3rd-generation automation platform.

C. Vijay Kumar adds that key elements of HCL's differentiation include "Digital Infrastructure Transformation that leverages our capability in implementing Software-defined Infrastructure Stack, Hybrid Cloud Solutions, Unified Communications and Modern workplace solutions."
HCL's DryICE automation encompasses 30-plus components, including some of the traditional automation solutions and orchestration, machine learning and cognitive solutions. This is a modular approach, enabling enterprises to be lean and agile, and has been implemented across all of HCL's top customers while gaining significant traction among new customers.

Read More >>> http://about.newsusa.com/article/preparing-21st-century-enterprises-for-success-in-the-digital-age.aspx

Eid – Sanjay Dutt at Ballys colombo

Encryption - Why It Matters to You

Much ado has been made about encryption lately. And on some level, you probably understand it. Sort of.
You might know, for instance, that the FBI and Apple have tangled over it. (Apple won.) Most large companies like Google and Facebook support Apple's position. And that encryption keeps your "stuff" safe from prying eyes.
The problem is that the idea of privacy is just that these days -- an idea.
"The way technology is woven into our daily lives, you can't do without it," Amy Danker, an employee at Epic Wines and Spirits, told the Oakland Tribune in a recent interview. "So what's your other option? Are you gonna go back to a pager? I just assume that all my private information is already available through my IP ad-dress. You don't even think privacy exists, because it doesn't anymore, right?"
Natalie Plotnikova agrees, saying the arm of the law is getting too long. "I don't really like it," Plotnikova told the Oakland Tribune as she waited to be cleared through security at the Federal Building in San Jose.

 "I don't want the government to be able to use my phone to see my information."
This, say experts, is why encryption is necessary and important -- especially in our current mobile, on-the-go environment, where everything you do is done on smartphones. By having your information scrambled so that only the person you are sending it to can see it, your privacy is maintained and your information remains secure.
To that end, technology from a company called VirnetX -- which created an app called Gabriel, that uses encryption technology derived from a CIA national security program -- may be the answer.
The Gabriel app, available at the Apple App Store or the Google Play Store, was designed and built with personal privacy and security as a foundational principle.
For just $10 to $15 per year, users can take advantage of the Gabriel app and benefit from uncompromising encryption security when they talk, video chat, text, email or share photographs or documents.
No one will be able to see, hear or intercept your communications except for the party you're in contact with because Gabriel does not transmit or store data with any third party. It's person-to-person, end-to-end encryption that all but eliminates hacking possibilities.
Other benefits include:
* Making free voice or video calls or sending instant messages to other Gabriel members.
* Receiving spamless email.
* Sharing pictures or files that can't be intercepted.

For more information, or to download Gabriel, please visit www.gabrielsecure.com.

Read More >>> http://about.newsusa.com/article/encryption---why-it-matters-to-you.aspx

Salawa Army Camp

Encryption Technology for Your Privacy

(NewsUSA) - Sponsored News - Encryption and controversy seem to go hand in hand lately in the technology community. Case in point: When The FBI sought to compel Apple to assist in unlocking a cell phone in the case of the San Bernardino shooter last December. Ultimately the FBI was denied its request by a California district court.
This type of technology can be a gray area, yet one that tech companies take seriously.
On the one hand, the government insists it needs access to technology in which crimes have been perpetrated, noting that encryption also allows terrorists to communicate in ways that agencies can't track -- all the while, using encryption to secure its own communication. Privacy advocates argue that if the government is using it, private citizens should be allowed to as well, without prying eyes looking over their collective shoulder.
To that point, one company that has come down firmly on the side of citizens and their right to privacy is VirnetX. The software and technology company said it believes in personal privacy and that strong encryption is imperative in protecting those rights.
VirnetX has been so focused on providing secure communications using encryption that it designed an app called Gabriel. Gabriel uses encryption technology derived from a CIA national security project, and is one of a kind.

"Gabriel has been designed and built with personal privacy and security as a foundational principle," says Dr. Robert Short, VirnetX chief technical officer and chief scientist. To that end, the program currently provides uncompromising data security, which means that users do not have to transmit data to, or store data with, any third party, including VirnetX. Users can therefore have peace of mind that their data is stored only on their devices, be it phone, tablet or computer.
Gabriel is a product unto itself and can be found in Apple's App store, the Google Play store or gabrielsecure.com. This set of integrated applications allows for secure messaging, secure voice and video calling, secure mail and secure file sharing -- all encrypted.
Other benefits to using Gabriel's encrypted apps include:
* Making free voice or video calls or sending instant messages to other Gabriel members in your network.
* Receiving spamless email.
* Allowing for person-to-person messages that disappear once the session has ended.
* Sharing pictures or files that can't be intercepted.
Gabriel transmits person-to-person with end-to-end encryption to further eliminate hacking possibilities.
For more information or to download Gabriel, go to www.gabrielsecure.com.

Read More>>> http://about.newsusa.com/article/encryption-technology-for-your-privacy.aspx

Pushpa Rajapaksa

neis,af.a ìßhg wdjf;aj lrkak ldka;d keúfhla

ysgmq weu;s neis,a rdcmlaI uy;df.a ìßhf.a wdjf;aj i|yd kdúl yuqodfjka jegqma f.jd ldka;d keúhl= m;alr ;snqK nj ckdêm;s mÍlaIK fldñiu yuqfõ wkdjrKh úh'

;jo rdcmlaI uy;añh W;aij i|yd iy .ïmy ld¾hd,hg hk úg§ ta uy;añh uqyqK msisk áIQ fmÜá iy wehf.a wdïmkak we;=<;a nE.h jdykfha ;ekam;a lsßu hk ld¾hkao kdúl ldka;d keú fj; mejÍ ;snqK fiiq ld¾hhkah'

hqo iy kdúl yuqodfõ tlish ye;a;Ewg fofkl= rdcmlaI mjqf,a wdrlaIdjg fhdojd ;snqK w;r Tjqkaf.ka tla whl= jkafka fuu kdúl ldka;d keú jk w;r fuu wdrlaIl msßi fjkqfjka jegqma f.ùï hqo iy kdúl yuqod isÿ lr ;snqK nj m%Odk fmd,sia mÍlaIl rxð;a rdcmlaI uy;df.a wëlaIKh hgf;a Wm fmd,sia mÍlaIl fyar;a uy;d isÿ lrk ,o úu¾Ykj,ska wkdjrKh ù ;sfnk nj rcfha fcHIaG ‍wêkS;s{ ckl nKavdr uy;d ckdêm;s mÍlaIK fldñiu yuqfõ m%ldY lf<ah'

Sb dissanayake talk about Government

fï wgmÜgï wdKavqfõ jev lrkak wudrehs'' rgg tkafka krl ld,hla -iqukùr nxvd

fï wdKavqjla wgmÜgula ñi wfmau fkdjk nj weu;s tia'î' Èidkdhl uy;d uykqjr§ mej;s ckyuqjl§ lshd isáfhah'

‘fï wgmÜgï wdKavqfõ jev lrkak wudrehs' kuq;a uu jev lrkjd' ug Wjukd wud;HxY ál ux .;a;d'

wo wfma rgg f,dalfhka ;¾ck keye' bÈßfha§ wms wdik uÜgñka w¨;a Pqkao C%uhla f.akjd'

taldnoaO úmlaIh lrk jefvka Y‍%S,ksmh fnÿfKd;a wms úYd, mrdchlg ,la fjkjd' mla‍Ih tlg .sfhd;a wmsg chf.k rchla msysgqjkak mq¿jka' ke;akï mlaIhg jf.au rgg;a Wodjkafka krl ;;a;ajhla’

Indrajit Coomaraswamy

i÷od Èk m;alsÍug ;snQ uy nexl= wêm;sOQrh i|yd wo wdpd¾h l=udriajdñ uy;d m;aùfï we;=,a l;dj'

i÷od Èk m;alsÍug ;snQ uy nexl= wêm;sOQrh i|yd wo wdpd¾h l=udriajdñ uy;d m;aùfï we;=,a l;dj'

i÷od Èk uy nexl= wêm;sjrhd m;a lsÍug fhdað;j ;snqk;a th wo Èkfha isÿ jqfha flfiao@ m;aùu msgqmi isákafka ljqrekao@ 

miq.sh Èkj, uy nexl= wêm;sf.a mqgqj ;rï l;dnyg ,lajqKq mqj;la rg ;=, fkdùh' kuq;a wo Èk Y%S ,xld uy nexl=fõ kj wêm;sjrhd f,i wdpd¾h bkao%ð;a l=udriajdñ uy;d ysáyeáfha m;a ù ;sfí' ;srh msgqmi l;dj fufia úh'

ysgmq uy nexl= wêm;sg oeä úfrdohla rg;=," foaYmd,k fõÈld ;=, u;=fjoa§ ta ;k;=r i|yd kj m;aùul wjYH;djh u;=úKs' hymd,k wdKavqjla hgf;a fï i|yd jvd;a iqÿiq jkafka wmlaImd;S" úfYai{ oekqfuka yd m<mqreoafoka fyì flfkl= njg j;auka ckm;s;=udf.a yd nyq;rhla foaYmd,{hkaf.a fukau úoaj;=kaf.ao u;h úh'

fuu fya;=j ksidu j;auka ckm;s ffu;%Smd, isßfiak uy;d fï i|yd úoaj;=ka ;sfofkl=f.a kï fhdackd lrk ,§' ta w;r wdpd¾h bkao%ð;a l=udriajdñ uy;df.a kuo úh' bl=;a 29 jkod uynexl= wêm;sjrhdj m;a lsÍug j;auka ckm;s fhdackd l,;a ta i|yd j;auka w.ue;s ;j;a flfkl= fhdackd lsÍu fya;=fjka th l,a oeóug isÿúh' óg iu.dñj uqo,a wud;H rù lreKdkdhl úfoaY.;j isàu yd uqo,a wud;Hjrhd kej; Èjhsk fj; meñfKk f;la ,nk i÷od jk ;=re isáh hq;= njg l, w.ue;sf.a fhdackdj ;j;a fya;=jla f,i úh'

kuq;a wo WoEik ckdêm;s;=ud wdpd¾h bkao%ð;a l=udriajdñ uy;dg ÿrl:k weu;=ula ,nd § mjid isáfha uy nexl= wêm;s OQrh i|yd wdpd¾hjrhd iqÿiq nj;a" kj wêm;sOQrfha rdcldÍ lghq;= Ndr .ekSug leu;so hkak nj;ah' óg m%;spdr olajQ wdpd¾h bkao%ð;a l=udriajdñ uy;d ckdêm;s;=ud fj; lshd isáfha ;ud Bg leu;s njh' 

fuu ÿrl:k ixjdofhka miq iDcq ;SrKhla .;a j;auka cdkdêm;s ffu;%Smd, isßfiak uy;d ;u ks, ksji fj; jydu meñfKk f,ig wdpd¾h bkao%ð;a l=udriajdñ uy;dg oekqï fok ,§' th ms<s.;a wdpd¾h bkao%ð;a l=udriajdñ uy;d yels blaukska ckdêm;s;=udf.a ks, ksji fj; meñfKk ,§' Tyq meñfKk úg jev Ndr .ekSfï ,shlshú,s o ilid wjikah'

bkamiq ckdêm;s ks, ksjfia§ wdpd¾h bkao%ð;a l=udriajdñ uy;d j;auka uy nexl= wêm;sjrhd f,i j;auka ckdêm;s ffu;%Smd, isßfiak ue;s;=ud bÈßfha ;u rdcldÍ lghq;= Ndr .kakd ,§' 

1950 wfma%,a ui ;=kajk Èk Wm; ,o wdpd¾h bkaoarð;a l=udriajdñ uy;d fld<U rdclSh úoHd,h" iy tx.,ka;fha yefrda hk mdie,a j, mdi,a wOHdmkh ,nd we;' t;=ud flaïn%sÊ úYajúoHd,fha ish uQ,sl Wmdêh ,nd ifilaia úYaj úoHd,fha wdpd¾h Wmdêh ,nd .;af;a h' 1973 § Y%S ,xld uy nexl=j iuÛ iïnkaOjQ t;=ud " wd¾:sl m¾fhaIK" ixLHd f,aLk iy nexl= wëlaIK fldÜGdi udKav,sl ks,Odßfhl= f,i 1981 olajd lghq;= lr we;' 1981 isg 1989 olajd Tyq uqo,a yd l%u iïmdok wud;HdxYfha fiajh lr we;' bka wk;=rej Tyq " 1990)2008 olajd  fmdÿrdcHd uKav,Sh uy f,alï ld¾hd,fha wOHlaIl" wd¾:sl lghq;= wxYh iy ksfhdacH wOHlaI hk ;k;=re  ord we;' kej;;a ksfhdacH wOHlaI" iudc mßj¾;k jevigyk wxYh i|yd m%Odkshd f,i fmdÿ rdÊh uKav,Sh f,alï ld¾hd,h fj; wdmiq f.k tk ,§' Tyq oekg .e,shka iuQy úfYaI WmfoaYl fõ'

flfia fj;;a ckdêm;s;=ud .;a fuu iDcq ;SrKh rgg jevodhS" wmlaImd;S" úoajf;la kj wêm;sjrfhl= f,i m;a lsÍug iu;a jQ njg fï jk úg;a rg mqrdu oeä l;dnyg ,lafõ'

Dr Indrajit Coomaraswamy Appointed Central Bank Governor

wdpd¾h bkao%ð;a l=udriajdñ uy;d ckm;s yuqfú

hymd,k wdKavqfõ fojk  uy nexl= wêm;s OQrhg kï flreKq wdpd¾h bkao%ð;a l=udriajdñ uy;d wo ^02& fmrjrefõ ckdêm;s ks, ksjfia § ckdêm;s;=ud yuqúh'

bka wk;=rej ckdêm;s;=ud iy wdpd¾h bkao%ð;a l=udriajdñ uy;d iqyo ms<siorl o ksr; jQy'
^PdhdrEm - ckdêm;s udOH wxYh&